Best Image Sizes for Social Media Platforms (2024)
📱 Reference Guide•7 min read•Updated December 2024
Using the correct image dimensions for social media ensures your content looks professional and displays properly across all devices. Each platform has specific requirements and recommendations for profile pictures, cover photos, posts, and stories.
This comprehensive guide provides current image size specifications for all major social media platforms, updated for 2024. Use ImageHub's resize tool to prepare images to exact dimensions for any platform.
Instagram Image Sizes
Profile Picture
- • Recommended size: 320 x 320 pixels
- • Display size: 110 x 110 pixels (mobile), 180 x 180 pixels (desktop)
- • Aspect ratio: 1:1 (square)
- • Format: JPG or PNG
- • Tip: Keep important elements centered—profile pictures display as circles
Feed Posts (Square)
- • Recommended size: 1080 x 1080 pixels
- • Aspect ratio: 1:1
- • Minimum width: 320 pixels
- • Maximum width: 1080 pixels
- • Format: JPG (preferred), PNG, or WebP
Feed Posts (Landscape)
- • Recommended size: 1080 x 566 pixels
- • Aspect ratio: 1.91:1
- • Format: JPG (preferred)
Feed Posts (Portrait)
- • Recommended size: 1080 x 1350 pixels
- • Aspect ratio: 4:5
- • Format: JPG (preferred)
Stories
- • Recommended size: 1080 x 1920 pixels
- • Aspect ratio: 9:16
- • Safe zone: Keep text/logos within center 1080 x 1420 pixels
- • Format: JPG, PNG, or MP4 (video)
Reels
- • Recommended size: 1080 x 1920 pixels
- • Aspect ratio: 9:16
- • Format: MP4 or MOV
- • Cover image: 1080 x 1920 pixels (JPG or PNG)
Facebook Image Sizes
Profile Picture
- • Recommended size: 400 x 400 pixels
- • Display size: 170 x 170 pixels (desktop), 128 x 128 pixels (mobile)
- • Aspect ratio: 1:1
- • Format: JPG or PNG
Cover Photo (Personal Profile)
- • Recommended size: 820 x 312 pixels
- • Minimum size: 400 x 150 pixels
- • Aspect ratio: 2.7:1
- • Format: JPG (preferred)
Cover Photo (Business Page)
- • Recommended size: 820 x 312 pixels
- • Aspect ratio: 2.7:1
- • Format: JPG or PNG
Shared Images
- • Recommended size: 1200 x 630 pixels
- • Aspect ratio: 1.91:1
- • Format: JPG or PNG
- • Note: Facebook compresses images, so start with high quality
Stories
- • Recommended size: 1080 x 1920 pixels
- • Aspect ratio: 9:16
- • Format: JPG, PNG, or MP4
Twitter (X) Image Sizes
Profile Picture
- • Recommended size: 400 x 400 pixels
- • Aspect ratio: 1:1
- • Maximum file size: 2 MB
- • Format: JPG, PNG, or GIF (non-animated)
Header Photo (Banner)
- • Recommended size: 1500 x 500 pixels
- • Aspect ratio: 3:1
- • Maximum file size: 5 MB
- • Format: JPG or PNG
In-Stream Photos
- • Recommended size: 1200 x 675 pixels
- • Aspect ratio: 16:9
- • Minimum width: 600 pixels
- • Maximum file size: 5 MB
- • Format: JPG, PNG, or GIF
LinkedIn Image Sizes
Profile Picture
- • Recommended size: 400 x 400 pixels
- • Display size: 300 x 300 pixels
- • Aspect ratio: 1:1
- • Format: JPG or PNG
Background Photo (Banner)
- • Recommended size: 1584 x 396 pixels
- • Minimum size: 1000 x 425 pixels
- • Aspect ratio: 4:1
- • Maximum file size: 8 MB
- • Format: JPG or PNG
Shared Images
- • Recommended size: 1200 x 627 pixels
- • Aspect ratio: 1.91:1
- • Format: JPG or PNG
Company Logo
- • Recommended size: 300 x 300 pixels
- • Aspect ratio: 1:1
- • Format: PNG (preferred for transparency)
Pinterest Image Sizes
Profile Picture
- • Recommended size: 165 x 165 pixels
- • Aspect ratio: 1:1
- • Format: JPG or PNG
Standard Pins
- • Recommended size: 1000 x 1500 pixels
- • Aspect ratio: 2:3 (optimal)
- • Supported ratios: 1:1, 2:3, 1:2.1
- • Maximum file size: 32 MB
- • Format: JPG or PNG
- • Note: Vertical pins perform best on Pinterest
Square Pins
- • Recommended size: 1000 x 1000 pixels
- • Aspect ratio: 1:1
- • Format: JPG or PNG
YouTube Image Sizes
Profile Picture (Channel Icon)
- • Recommended size: 800 x 800 pixels
- • Aspect ratio: 1:1
- • Format: JPG, PNG, or GIF (non-animated)
- • Maximum file size: 4 MB
Channel Banner
- • Recommended size: 2560 x 1440 pixels
- • Minimum size: 2048 x 1152 pixels
- • Safe area: 1546 x 423 pixels (visible on all devices)
- • Maximum file size: 6 MB
- • Format: JPG or PNG
Video Thumbnails
- • Recommended size: 1280 x 720 pixels
- • Minimum width: 640 pixels
- • Aspect ratio: 16:9
- • Maximum file size: 2 MB
- • Format: JPG, PNG, or GIF (non-animated)
TikTok Image Sizes
Profile Picture
- • Recommended size: 200 x 200 pixels
- • Aspect ratio: 1:1
- • Format: JPG or PNG
Video Dimensions
- • Recommended size: 1080 x 1920 pixels
- • Aspect ratio: 9:16 (vertical)
- • Format: MP4 or MOV
Quick Reference: Most Common Sizes
- • Square posts: 1080 x 1080 pixels
- • Landscape posts: 1200 x 630 pixels
- • Portrait posts: 1080 x 1350 pixels
- • Stories (all platforms): 1080 x 1920 pixels
- • Profile pictures: 400 x 400 pixels
- • Cover/Banner photos: 1200-1500 pixels wide
Best Practices for Social Media Images
- Always use recommended sizes: Platforms optimize display for specific dimensions. Incorrect sizes may be cropped or distorted.
- Start with high resolution: Social platforms compress images. Beginning with higher quality ensures acceptable results after compression.
- Use JPG for photos: JPG provides best compression for photographic content. Use quality 80-85 before uploading.
- Use PNG for graphics: Logos, text overlays, and graphics with transparency should be PNG for sharp edges.
- Keep file sizes reasonable: While platforms accept large files, smaller files upload faster and are less likely to timeout.
- Test on multiple devices: View your images on mobile and desktop to ensure they display correctly on all screen sizes.
- Mind the safe zones: For stories and banners, keep important text and logos within safe zones to prevent cropping.
Conclusion
Using correct image dimensions ensures your social media content looks professional and displays properly across all platforms and devices. This reference guide provides current specifications for all major social networks. Bookmark this page and use ImageHub's resize tool to quickly prepare images to exact dimensions for any platform.
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